教育培训行业的网络营销解决方案

网络媒体已经成为用户了解网络教育公司或学校的主要途径，然而，培养这群主力军的机构——学校，多数却仍热衷于传统的宣传方式，网站的形象和宣传手段都与时代相脱轨，无法吸引青少年群体的关注，甚至让学生与学校之间产生隔阂，无法与web2.0时代开放、平等、自由的精神相融合。

Network media has become the user to understand network education the main way to company or school, however, training institutions, schools, the mainstay, but most still keen on traditional way of publicity, the image of the site and propaganda derailed is associated with the time and can't attract the attention of young people, even to produce estrangement between students and schools, with the web integration of open, equality and the spirit of freedom.

由此可见，在教育行业日益市场化的今天，要想在竞争中脱颖而出，获得学生和家长的青睐，有远见的校长们应该把网络作为学校教育培训行业网站建设营销最重要的营销工具。

Thus, in the education industry increasingly market-oriented today, want to in the competition, get the favour of students and parents, visionary as school principals should have the network marketing is the most important marketing tool.

结合教育产业经营的几个核心环节，锐奇认为，教育行业的网络营销，可以归纳为以下四个部分。
Combined with the education industry and several of the core operation link, Richard thought, education industry of network marketing, can be summarized as the following four parts.

1、网上招生——拓宽学校生源。

1, online enrollment, broaden the school students.

随着统招统分的传统招生模式被打破，学校们开始被纳入市场竞争的轨道中。如何寻找生源成为了各个学校最头疼的问题。打开报纸，打着各种名号，各种头衔的招生广告眼花缭乱。学校急，学生也急，一个是急找不到学生，一个是急找不到合适的学校，学校招生难，学生找学校难，信息不对称使得学校与学生难以找到共鸣，无法吸引学生报名。

Traditional admissions model as the cent of all court interconnected system is broken, schools began to be incorporated into the orbit of market competition. How to find students became the most headaches schools. Open the newspaper, in a variety of names, various recruitment advertising dazzling titles. School, the students were eager, one is urgent to find students, one is urgent to find the right school, school enrollment, students find school difficult, asymmetric information makes it hard for schools and students find resonance, can't attract students to sign up.

网络是信息展示最全面、最丰富的载体，要想得到学生的青睐，学校必须在网站上展示尽可能详细、丰富的信息，以增强学生对学校的了解。以下几点是锐奇所建议在学校类网站建设上要展示的信息：

Network is the carrier of information display of the most comprehensive, the most abundant, to get the favour of students, schools must show on the website, the rich information as much detail as possible in order to enhance students' understanding of the school. The following is suggested by the Richard class in school website to show information:

1）学校概况：关于学校创办的历史、学校的办学文化、学校的领导人物、学校的校园环境等的详细介绍，便于学生更深入全面地了解学校。

1) school overview: about school founded by history, school culture, school leaders, the school campus environment in detail, such as facilitating students a more comprehensive understanding of the school.

2）师资队伍：关于学校中优质的师资团队介绍，是增强学生家长信心的重要环节。

2) teachers: about high quality teachers in the school team, an important part of the parents is to enhance confidence.

3）专业及课程设置：这部分的介绍也是学生关心的核心内容， 可以设置有简便的搜索功能，以便于学生更快捷地找到自己喜欢的课程内容。

3) professional and curriculum, the core content of the introduction of this part is students care about, you can set up a simple search function, so that the students find their favorite course content more quickly.

4）教学优势：除了通过学校自己的介绍之外，可以让已经毕业的学生，或学生家长对学校进行推荐，从而增强学校的可信度。

4) teaching advantage: in addition to their introduction through the school, can let students have graduated, or parents of students for the school to recommend, so as to improve the credibility of the school.

5）网上咨询：如果学生对于学校有什么疑问，可以在网上提出，学校及时地回复有利于增强学生对学校的信任感。

5) online consultation: if students have any questions to the school, can put forward on the Internet, the school reply in a timely manner to strengthen students' sense of trust in the school.

6）网上报名：网上报名作为了解学生意向一个非常重要渠道，可以及时了解到学生的报名意向，及时与学生联系，解答学生疑问。

6) online registration: online registration as a very important channel to understand students' intention, just in time to learn about the student's enrollment intention, timely contact with students, answer students' questions.

2、网上校园——开辟学校与学生家长交流新空间。

2, an online school, opening schools and parents communicate the new space.

网络已成为学生每天所离不开的工具，利用网络的互动性，与学生、家长展开联络，不但可以增强彼此感情，了解学生、家长的想法，也可以展示学生丰富的创造力和想象力，活跃学校气氛，提升校园文化。

Network has become the students every day without tools, use of network interactive, contact with students, parents, not only can enhance the feelings to each other, understand the idea of students, parents, and students can show rich creativity and imagination, active school atmosphere, enhance the campus culture.

1）网上沟通：在学生、家长、老师间建立沟通平台，平等地去探讨问题。

Online communication: 1) establish a communication platform between students, parents, teachers, equality to discuss problems.

2）校园新闻：对学校最新的新闻、活动进行及时报道，可安排学生通讯员，报道学生关心的话题，引发学生关注。

2) campus news: timely reports on the latest news, school activities, students can arrange the correspondent, reports of students, students can focus on.

3）网上板报：把传统的黑板报移到网上，充分发挥学生的聪明才智，给学生们一块展示才艺的空间。

3) online newsletter constructs: the traditional blackboard moved to the Internet, give full play to the students' intelligence, to give the students a space to show their talent.

4）网上调查：针对学生关心的问题，在网站中进行调研。听取学生家长的意见，以增强学校的公信度。

4) online survey: in the light of the concern of the students, the research in the website. Listen to the opinions of the parents of students, and to enhance the credibility of the school.

3、就业（升学）指导——为学生的将来铺路

3, employment (entrance) guidance, paving the way for the students of the future

升学（就业），作为学生和家长们共同关心的话题，也是学校所关注的重要内容，在网站上，可设立学校升学就业指导专栏，为学生的将来提供有利支持。

Education (employment), as a subject of great concern to students and parents, is the important content of the focus of the school, on the site, school entrance employment guidance should be set up in column, provide favorable support for students in the future.

1）推荐就业：针对一些优秀的学生，可在学校网站上予以推荐，以体现学校以人为本的教育理念。

1) recommend employment: in view of some excellent students, should be recommended on the school website, people-oriented concept of education in school.

2）就业/升学资讯：为学生广为搜寻最新的就业升学资讯，吸引学生家长的浏览，体现学校对于学生的关注。

2) the employment/entrance information: widely for students to search for the latest employment entrance information, attract the students' parents browsing, reflect the attention of school for students.

3）就业/升学指导：针对学生在升学/就业中所遇到的难题进行解答，帮助学生寻找到自己的就业/升学方向。

3) employment/entrance guidance: in view of the students encounter in the education/employment difficult problem to solve, help students to find their own jobs/entrance direction.

4、校友之家——累积长远的学校品牌

Family of four, alumni, accumulated in the long run the school brand

校友的资源积累可以为学校带来最好的口碑传播。通过组建网上校友会，不但可以让校友们认识交流，积累人脉资源，也可以让校友们成为学校推广的“活招牌”，吸引学生的加入。

Alumni resources accumulation can bring the best word of mouth for the school. By forming online alumni association, not only can let alumni communications, accumulation of human resources, also can make alumni schools live "signature", attract the students to join.