企业营销型网站建设与推广

论企业营销型网站建设与推广

The theory of enterprise marketing type site construction and promotion

很多传统的企业网站建设上以内容宣传为主，维护上的成本投入不够，有新内容时则添加页面，不更新时就闲置一旁。从营销的角度来讲，大部分企业网站属于门面工程，对现实的销售和市场分析上没有任何帮助。有价值的网站应该提供一些基本信息，比如，有多少人看了你的网站，他们是否感兴趣还是路过，哪些内容是最受关注的，他们更希望得到什么内容。。。这些内容对于决策者来讲，重要性不言而喻。

Many traditional enterprise website construction is given priority to with content promotion, maintenance costs is not enough, has added new content page, idle away without update. From the marketing point of view, most enterprise website belongs to the cosmetic, sales and market analysis of reality without any help. Valuable website should provide some basic information, such as, how many people read your website, if they are interested in or pass by, what is the biggest concern, what they prefer to get content... The content for policy makers, importance is self-evident.

在我们提供SEM服务过程中，不建议企业的网站属于一次性投资。应该充分利用好网络营销的优势，把企业品牌与最终产品推广出去，从而实现企业利益最大化。

In the process of we provide SEM service, enterprise web site belongs to a one-time investment is not recommended. Should make good use of network marketing advantages, the enterprise brand and product promotion out finally, so as to realize enterprise benefit maximization.

网站建设：

Website construction:

重中之重是内容建设，企业网站的主要内容是产品与服务。但是，如何让潜在客户找到您，并能留住他/她的目光?很多宣传类型的网站的市场表现并不令人满意，提供的内容较为单一、被动 。如何吸引更多的关注，把潜在的顾客转化为真正客户，如何分析用户的需求及特点，通过网站提高客户认可度，这些都需要在内容的建设上进行改善。

Most important is the content of construction, the enterprise website is the main content of the products and services. But, how to let potential customers find you, and be able to retain his/her eyes? Many types of websites market performance is not satisfactory, the content is relatively single and passive. How to attract more attention, the potential customers into real customers, how to analyze the user's needs and characteristics, through the website to improve customer recognition, these all need to improve on the content of the construction.

网站维护：

Web site maintenance:

常见的维护主要是指针对企业网站内容的维护，包括页面文字修订，页面制作维护，数据库更新，技术后台修改，页面美观调整。

Common maintenance is mainly a pointer to the enterprise and maintenance of website content, including the page text, web maintenance, database updates, technical background changes, the page is beautiful.

重点是提供网站的运营分析报告。一个企业网站运营是否成功，取决于网站是否达到决策者所提的要求。我们的理解是，中小企业的网站最主要的就是为公司的产品/服务提供宣传，为销售推广提供渠道，为生产提供市场需求指导。因此，以上几点作为建设网站的目标，网站维护报告中将围绕营销的目的进行信息摘取与分析。通常来说，数据将包含访问者群体的信息，访问内容的关注性和敏感程度，广告投放效果与搜索结果等各项对比分析。

Focuses on providing analysis of site operation. The success of a business website, depending on whether meet the requirements of decision makers by website. Our understanding is that small and medium-sized enterprise website the most important is to provide publicity for the company's products/services, provide channels for sales promotion, market demand to provide guidance for production. Therefore, the above points as the target of construction site, site maintenance report, on the purpose of the marketing to gather the information and analysis. Generally speaking, the data will contain the visitor information, access to content on sexual and sensitive degree, effect of advertising and search results, etc. The comparison and analysis.