网站是整个网络营销体系的根基

企业网站的目的是什么呢?转化率!但是前面也说了，企业网站一般都是产品展示、案例展示、公司动态等，这些不是大多数用户关心的，也就是说这部分流量是无效的，我们在做无用功。那么如何提升网站转化率呢?核心就是要做精准流量。关于精准流量如何做，我们分两块来说：

What is the purpose of the website? The conversion! But also said, in front of the website is usually the product display, case show, company news, etc., these are not the majority of users care about, that is to say, this part of the flow is invalid, we are doing this. So how to improve the website conversion rate? The core is to make accurate flow. On how accurate flow, we divided into two blocks:

打造营销型网站

Marketing type site

网站是整个营销体系的根基，地基不牢固上层建筑则摇摇欲坠甚至分崩离析，所以第一步也是最重要的一步就把网站打造成一个完美的营销型网站。

Website is the foundation of the whole network marketing system, the foundation is not solid superstructure is teetering even apart, so the first and most important step is the site into a perfect marketing model.

网站建设核心是必须要告诉访客：我们是谁，我们做什么，我们怎么做，为什么请我们做，如何联系我们。整体上针对网络潜在目标客户群体的习惯及需求，站在潜 在客户的角度，在网站首页排布潜在 客户感兴趣的内容。企业形象宣传，核心产品展示，客户见证，为潜在目标客户答疑等，塑造企业公信力，通过网站营销贯彻，获得销售线索，最终达成交易。

Site core is must tell visitors: who we are and what we do, what do we do, why we do, please, how to contact us. Overall habits and needs of the potential target customer group of the network, to stand in the Angle of the potential customers, potential customers interested in the arrangement of the home page content. Core enterprise image promotion, product display, customer testimonials, and answer for potential target customers, etc., to build credibility, enterprises marketing implementation from a website, get the sales leads, finally make a deal.

营销型网站的基本要素：

Basic elements of marketing web site:

1)建立信任度(谁会去一个排版混乱、错位甚至山寨的网站购买产品)。

1) to establish a trust (who will go to a typesetting mess, dislocation, and even fake website to buy the product).

2)大气简洁(简洁方便，一目了然，方便了解企业实力和查询产品参数)。

2) atmospheric concise (concise and easy, be clear at a glance, easy to understand the enterprise strength and query the product parameters).

3)优惠促销(人们不一定想买便宜货，但一定喜欢贪便宜，通过促销优惠增大成交概率)。

(3) preferential promotion people don't necessarily want to buy a bargain, but must be like keen on gaining petty advantages, through increased offers to clinch a deal the probability).

4)方便联系(第一步对企业建立信任，第二步找到了想要购买的产品，那么第三步就是联系沟通，询问价格并实现交易。所以让潜在用户最便捷地找到联系方式也是非常需要注意的问题。)。

4) convenient contact (the first step to the enterprise to build trust, the second step is to find a want to buy the product, then the third step is to contact communication, asking prices and implement business. So let potential customers the most convenient to find contact information is also very need to pay attention to the problem.) .

精准流量

Accurate traffic

对于企业网站，每天不一定有一个客户咨询，但精准流量的话可能每天只有十几个访客，但是很有可能成交两三笔交易。因为精准流量带来的是意 向客户，他们就是想了解产品，想了解案例，想了解公司的实力，如果公司网站是合格的营销型网站，那么成交是水到渠成的事，这就是精准流量的魅力。

For enterprise website, not necessarily every day there is a customer consultation, but accurate flow may be only a couple of dozen visitors every day, but it is likely to clinch a deal a couple of deals. For accurate flow brings to the customer, they just want to know about the product and would like to know, want to know about the strength of the company, if the company is a qualified marketing type site, then the deal is the natural thing, this is the charm of accurate flow.