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选择关键词也是一种学问
选择关键词也是一种学问
如何提高?昆明网站建设觉得一个关键词的一个竞争力,关键词竞争力的分析方法,分析完以后能保证自己有能力做上去,这个就要考验分析能力,现在我们就来说下如何分析:
Keywords competitive analysis method, how to improve? Kunming website construction technology think a competitive, a keyword analysis after can guarantee their ability to do up, the need to give it a test of SEO analysis ability, we are now is how to analysis:
即便是一个简单的网页放些谷歌的广告每月就能赚十几万人民币,我干嘛要给你做,我自己不会赚么?像这种词,我建议最好去做大量的长尾关键词,流量也不少。网站优化所以判断完一个词的竞争力后还要想想,应不应该做,如果做了价格是多少,这和社会平均劳动时间成正比。
Even a simple web put some of Google's advertising can make ten yuan a month, why would I want to give you do, I won't make it? Like this word, I suggest that had better to do a lot of long tail keywords, many traffic, too. Website optimization even after determine the competitiveness of a word so think, should do, if you do how much is the price, this is proportional to the average working time and society.
查看关键词的搜索结果:我们可以把关键词输入搜索引擎的搜索框,看看返回的数量,如果相关的网页越多那么就说明这个词的难度越大,这个是成正比例的,根据上海SEO做网站优化的经验我们一般把关键词分为:20~100万简单、100万~300万中等、300万~500万高等、大于500万的那就是噩梦级别了,呵呵要是做这样的词你非要准备一个团队下苦功夫了。
Check keyword search results, we can put the keywords into the search engine's search box, look at the returned quantity, if the relevant web pages so that the more the more difficult the word, this is directly proportional, based on the experience of Shanghai SEO do website optimization we generally divides into the keywords: 20 ~ 1 million simple and 1 million ~ 3 million secondary and 3 million ~ 5 million is the nightmare of higher, more than 5 million level, ha ha if you do such a word you have to prepare a team effort.
看首页排名是否有门户站、行业站的 内页和百度产品的页面如果搜索某个关键词排在百度首页的前几个全是新浪,百度,QQ,TOM等大站,或者是行业名站,或者是百度知道, 百度图片站,百度新闻等站,说明这个词竞争也是很强的,需要花很大精力来维护。如果前面有很多大站,权重高的站在前面,昆明网站设计即时他是个二级域名,三级域名,目录页,你去推广的话,阻力也非常大,初期小站实在难以超越。
See page ranking if there is a portal, industry stand inside pages and baidu product page if a keyword search in baidu home page in the first few are all sina, baidu, QQ, TOM and other big station, station or trade name, or the baidu knows, baidu picture stand, baidu news station, shows the word competition is very strong, need to spend more energy to maintain. If there are a lot of big station, in front of the weight of high standing in the front, kunming web design when he was a secondary domain name, level 3 domain name, directory page, and you are to promote, the resistance is very big also, it would be very difficult for us to go beyond initial station.
看竞争对手网站外链与收录情况,这个我们要善于运用SEO工具了,推荐CHINAZ的站长工具,非常不错,很多功能集合了。一般我们是查看对手的外链情况,了解网页链接数量和质量。再一个就是查看竞争对手网站的收录情况和快照是否更新即时,当天收录多少页面等。如对方外链数较多,PR值比较高,收录页面多,快照更新比较快,外贸网站建设则说明该站权重较高,关键词竞争度较大。以上数据我们可以汇总到一个excel表格中,从而方便对比多个竞争对手的网站情况。
we must be good at using the SEO tools, recommend CHINAZ webmaster tools, very good, a lot of functionality set. Generally we are checking their opponent's outer chain, understand the web link quality and quantity. Another situation is look at the competition site and snapshot is updated immediately, how many pages included in the day, etc. More like each other outside the chain, PR value is higher, includes many, page snapshot update is faster, the foreign trade website construction, explain the site weight is higher, larger keywords competition. The above data we can collect to an excel spreadsheet, convenient to compare multiple competitors websites.
看关键词的分布情况
The distribution of the keywords
百度比谷歌更重视关键词的分布,如果在百度出现的结果关键词是分散的,网站制作更加说明这个词竞争力不大。搜索“2010年巫妖王会开吗”得出的结果关键词都是分散的。
Baidu than Google pay more attention to the distribution of the keywords, if appear in baidu keyword is dispersed, the result of the site making the word account for more competitive. Search for"2010 lich Wang Huikai?" it is concluded that the results of the keywords are scattered.
通过以上的一些分析可以查看一个关键词的竞争力到底如何,建议是做一些可以做上去的中等词,如果竞争非常巨大,首页的搜索结果无法被取代,那么你的努力也是白费,你也做不上去,而且得不到老板的认可。所以选择关键词也是一种学问。
Through some of the above analysis can see how the competitiveness of a keyword, suggestion is to do some can do it in the medium term, if the competition is very big, the front page of search results can't be replaced, so your efforts are in vain, you also do not go up, and get the boss's approval. So select keywords is also a kind of learning.